5 Examples of Lead Scoring

In lead scoring there are no single sizes: each company has to design its own matrix based on its objectives and its particularities.

The problem is that if we don't have concrete examples to base ourselves on, sometimes it's hard to know where to start. But do not worry! So you don't have to reinvent the wheel again, I've compiled 5 examples of lead scoring from individual email list different companies. Let's take a look at them! Do you want to know how Hubspot works and its benefits as a CRM for your company? Learn how the most successful Inbound Marketing tool will help you.

Click here and download our free course. In this video we explain what lead scoring is and how you can use it in your Inbound Marketing strategy to get more qualified leads. 5 examples of lead scoring explained 1) Ejemplo de lead scoring: Lead Pilot Lead Pilot is an inbound marketing tool for financial advisors with its own built-in lead scoring solution. The operation is very simple: each lead is assigned a score between 1 and 100 that is modified in real time. The higher the score, the more qualified the lead is. lead-score The algorithm takes into account the contact's interactions with your content, actions, elapsed time, and other factors. To design it, Lead Pilot uses an artificial intelligence program, but users can also modify it by assigning a star rating to each lead. For example, suppose we have a financial products website and a user performs the following actions: